Counter Culture Vegan Trailer

Hello everyone.  I’m settled back in Austin and ready to write about food again.

And to recover from my year-long hiatus from this blog, I’m going to write about Counter Culture, a vegan and raw food trailer that recently sprung up on North Loop!

Miguel and I had talked about starting a vegan trailer on that street, but I ended up leaving town for a year instead. I guess it turned out to be a good idea afterall.  And based on the reviews the place has been getting, it seems to be pretty popular with the folks in the area.

The cool thing about Counter Culture is that it has drawn a steady crowd of regulars who aren’t even vegan at all. Many of them may not have rushed over to try it had there been other options nearby. But since there’s practically nowhere else to eat a quick lunch in the area (especially food that’s healthy), the vegan cart has gotten quite a bit of attention from carnivores. AND since it’s just yummy food, these people (vegan or non vegan) continue to come back. I think that’s exciting! To all those people who had their doubts whether or not a vegan cart could be successful in Austin, this is encouraging news that it can.

Anyway, I was super excited to try the place, so Miguel and I headed over to have a picnic lunch. We each ordered a different sandwich so we could try two different ones.

I ordered the Jackfruit BBQ.

Miguel got the Philly Seitan

Not sure why Miguel has a weird expression on his face in this photo, because we both really liked the food.

Luckily I work right down the street from this place, so I’m sure I’ll get a chance to try everything on the menu soon. My coworkers walk down to Counter Culture pretty regularly and they can all vouch for the trailer’s cleanliness, Sue’s friendliness, and the food’s deliciousness. Unfortunately it’s only open Thursday – Sunday…and those last few days in the work week are usually when I end up bringing my lunch. Hopefully she’ll extend her hours sometime in the near future.

But basically…I’m pretty thrilled to see a vegan food trailer in my neighborhood. And if nonvegans are flocking to this place (and pleased with their experience), they’ll probably be more apt to try other vegan food as well.

I forsee a gradual (but exciting) transformation within the greater Austin community. There’s no doubt that places like Counter Culture are helping to make the general Austin population more vegan/vegetarian friendly.

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12 responses to “Counter Culture Vegan Trailer

  1. This is really fantastic! Do you have any pics of the trailer itself? Please post. Would love to see what it looks like. Go, Counter Culture Trailer, go! We need the likes of you all over this continent. Best wishes, Vegangirl

  2. Yeah, I need to post pics of the trailer. Will do it soon, so check back. Promise!

  3. Check out this informative and inspiring video on why people choose vegan: http://veganvideo.org/

    Also see Gary Yourofsky: http://www.youtube.com/watch?v=bagt5L9wXGo

  4. I was reading about a food trailer in Los Angeles called Dosa Truck. dosatruck.com. I think something like that would do well here in Austin.

  5. How did you like your sandwich? I haven’t ever eaten jackfruit before, but a fruit sandwich sounds odd to me.

  6. I just found your blog. It is great. We are in Austin too.

  7. Sheldon – wow, that Dosa Truck looks awesome. I love dosas! Thanks for sharing!

    Fern – Jackfruit is actually great in sandwiches. It’s used a lot in Vietnamese cooking and it has a very meaty texture (especially when it’s fresh). Not very fruity tasting.

  8. It is a great posting about vegan sandwiches! There are few options for vegetarians in normal sandwich restaurant but Counter Culture is really nice for vegetarians! And I am curious about the taste of fruit sandwich.

  9. I am glad you liked it! I love counter culture!!!!

  10. Pingback: Biscuits + Groovy Trailer | Tomorrow Friendly Food – Vegan Recipes, Food Photos, and Fun Things in Austin, Texas

  11. Pingback: Biscuits + Groovy Trailer | Circle Our Earth

  12. Counter Culture just moved into a brick and mortar location at 2337 East Cesar Chavez Street. The new location is amazing, with a really pretty patio and with an expanded menu to boot! I just ate there 2 days ago!

    Note, they are currently in their soft opening and so they are just open for dinner right now, Wed-Sun.

    Cheers!

    P.S. Love your blog! Thanks for suggestions!

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